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Why Data Mining? -- Potential Applications

2/28/00

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Why Data Mining? -- Potential Applications

Data Mining: Confluence of Multiple Disciplines

Data Mining: On What Kind of Data?

Why Do We Need Data Mining?

Why Do We Need Data Mining? (cont'd)

Data Mining - A Working Definition

Campaign Creation Environment

Fiscal Examples: Increasing Customer Value Cross /Up Selling

Customer Value Analysis - Profitability/Loyalty

Product and Sales Analysis

Author: Raul Zaritsky

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